Working with Reebok on their OOH and OLA Fall/Winter Campaign, Isobar was challenged to create a security tray design to promote the new Reebok ZPump Fusion shoes. I worked with a team to create this design showing the technical aspect of the ZPump Fusion. The idea was to display the shoes as if they were going through the security xray and show the inside air cage of the ZPump. This design was printed on over 3500 security trays throughout different security checkpoints at the Los Angeles International Airport.
Tools: Adobe Photoshop CC
Date: July, 2015